Inappropriate billing from content providers

I read about the above issue again this morning. This round it is in one of the chinese newspaper, Oriental Daily. Both Macro Kiosk and Nextnation were mentioned in the article. It is stated that both content providers have breached the rules but still managed to continue their business with the provided short codes.
Macro Kiosk (a subsidiary of listed company, Goldis Berhad) is in the highlight in the article. A customer lodged a complain to Screenshots (a blog site) and the blogger uploaded the customer's statement to the blog. After that, the innocent customer was charged RM200++ by Macro Kiosk for being the charges of mobile contents provided.
The article also shows that Telcos (Maxis, DiGi and Celcom) are actually getting 30%-40% from the content price charged to customers. I believe the body in charged should do something as the percentage is too high and this may create unhealthy environment in this industry.
I am not sure about Nextnation case as they have released press statement about this. I have no idea whether this issue continues to happen after the release of press statement or it was actually before this. Anyhow, nX was awarded the prestigious Mobile Content Developer of the Year at the annual Frost & Sullivan Malaysia Telecoms Awards Banque. This indicates that they are actually doing the right things.
Perhaps nX should issue another press statement to make thing clearer?